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This image represents you throughout Facebook (or other social media platforms) to your current and potential followers. It appears in your news feed posts, replies and comments!
Your cover image should have the best resolution and look great on both desktop and mobile devices. It should not violate any copyrights, and should be professional, memorable and fresh.
Don’t waste your ad dollars with inefficient ads. Poor copywriting and blah images means users will keep on scrolling. And… Facebook will charge you higher prices to show your ads. Make sure you do not violate any Facebook Ad rules.
Many businesses think they can create a Facebook page, boost a few posts and see the profits roll in. Not so fast. Your Facebook business page must be intentional and professional. And, you must know the basics of Facebook Ads or you will be throwing your money to the wind.
Additional revisions are possible. You will also receive the native files (Adobe Illustrator) in case you ever want to update the images or create new material.
You need help if:
With so many competitors vying for your customers, these images are your ‘face’ of your business. They help you to stand out. First impressions count. Potential customers want to be confident in their purchases.
Yes! Make sure the photo is high quality and genuinely reflects who you are. The best photos are ones done by professional photographers. Use those photos across your social media. However, a photo shoot can be expensive for a start up. Until you do not have the cash-flow to afford a professional shoot, a graphic designer can help. A designer can design an image or even turn a photo you took with your phone into something special.
Yes! I recommend getting a free account on www.canva.com. It has free images you can use or you can use your own images. You may also purchase images from stock images sites like www.shutterstock.com.
Be aware that Canva’s templates for social media covers are set to ‘desktop’ viewing, so the images will look different on a mobile device. So, for example, design your Facebook cover with the images and text away from the edges to prevent them from ‘falling out’ on a mobile device.
If you want a hands-on experience in designing the images, I do a Zoom meeting with you and present my computer screen as I design the images using Adobe Creative Suite.
Because time and time again, I see small business owners who never received such files and only received the final images. The business owner runs into trouble if the designer goes AWOL. Re-engineering a logo or image is difficult, time-consuming and often impossible.
When I give you those files, I am empowering you to take control of your marketing, your brand, your business and its future.
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